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What People Are Saying About
CLEAN IS NOT ENOUGH!
“CLEAN IS NOT ENOUGH!...was the best investment that
I’ve ever made as a Director of Environmental Services
with over 25 years of experience”
—Doug Green, Director of EVS
University of Minnesota Medical Center
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Which of these has happened to you?
- Upon arriving on site, before you could reach your own office, your boss chewed you out because someone forgot to pull the trash from the emergency department
- Someone on your team who you count on, hid something from you because they were afraid of getting “busted” by the “cop”— and YOU are the cop!
- Or, YET another employee gave notice, or just up and quit because “no one respects us around here” and now you’re short for the evening shift and unless YOU find someone fast, YOU will be pulling the double shift
IT DOESN'T HAVE TO BE THIS WAY!
And it's time for a REVOLUTION!
It’s time to start a revolution in housekeeping and environmental services! Revolutionize what it means to work in housekeeping altogether. Revolutionize the way people are treated in the environmental services industry and the way work is conducted. Imagine no more “porter closets” or “janitor closets,” and people respectfully, seriously using the term "environmental services technician." CLEAN IS NOT ENOUGH! is being offered for the manager Leader who wants to embrace my challenge and do something great within the cleaning industry. You are one of these Leaders. The real questions are, “Have you had enough?” and “Are you ready to make a MASSIVE CHANGE through SIMPLE TECHNIQUES in the way you approach your career, your future, your work every day?”
You deserve this book! Whether you are a brand new manager, or a seasoned veteran, we all need to take these principles to heart and begin revolutionizing the way we run our business. You deserve this book and I promise, you will not regret one minute of time invested in learning these principles!
Steve McClatchy
President, Alleer Training & Consulting |
"Housekeepers have all the potential in the world, it's their manager who has to unleash it or it is wasted."
From the Desk of: Steven Rowell
Author, Vision Caster, Revolutionary
Dear Leader,
Are you frustrated by your housekeeping department being taken for granted, or being expected to achieve 99% customer satisfaction overnight, or being told to just “grin and bear it” and keep cleaning with fewer and fewer team members?
If you answered yes to any of these...it’s time for you to join me in the Revolution!
My name is Steven Rowell and thousands of housekeeping, laundry, and environmental services professionals have heard of me!
Thousands of environmental services, housekeeping, laundry, dining services and engineering managers, supervisors and directors have participated in my training programs, benefited from my training systems and implemented my consulting recommendations. In fact, thousands of housekeeping and environmental services managers just like you have hired better employees, provided better training, drastically reduced turnover, and achieved incredible improvements in patient satisfaction and customer satisfaction scores by using the 95 strategies offered here in CLEAN IS NOT ENOUGH!
After managing various departments, including housekeeping and laundry, within The Walt Disney World Co., and serving as a training facilitator at Disney University, I have spent the past nine years either working within or consulting for two of the larger environmental services contract management firms in the United States. I know your industry because I am one of you—a leader who has a passion for making a difference with some of the most undervalued, underappreciated, most taken for granted, yet hardest working employees in our workforce today.
And it’s time for a Revolution…
So What Does This Have To Do With You?
Actually, a lot! Because I know your pain…
- Your job is suddenly on the line because a senior executive at one of your office locations ran to the CEO complaining how dirty her office was and DEMANDING that you and your supervisor be FIRED immediately…even though she wouldn’t let houskeeping into her office to clean it for the past two weeks
- You’ve gone in on the night before your JCAHO inspection and found that your employees really don’t care because they’re just the “cleaning crew” and this “survey thing” doesn’t affect them
- You come from a staff meeting where your vice president “accidentally” mentioned that if you and your team don’t “shape up,” then the Board might just fire your whole group and hire one of those contract management companies to “maximize productivity and increase service” while supposedly saving a few bucks
CLEAN IS NOT ENOUGH! gives you EVERY Insider Tip, uncovers Unique Strategies and reveals EVERY Secret I've learned about housekeeping and environmental services over the past 16 years.
Why? So YOU can change this industry. I’m sick and tired of Old School “Traffic Cop” Managers and Directors running support services departments purely based upon the dollars…burning through employees like matchsticks.
You are the solution...I show you EXACTLY what to do, how to do it, and when to do it in order to make the biggest difference and achieve your greatest results!
This is true whether you want to...
Stop the bleeding of massive turnover
Achieve Results
Gain More Respect by Redefining You and Your Department
Hire better employees in the first place
Make your team more than just the "Cleaning Crew" or "Those People in the Laundry"
Empower your Staff to truly OWN their Customers
Build effective relationships with Key Users or Customers
Make your housekeeping department Totally Indispensable
Save your best employees and fire up your chainsaw to cut through the dead wood
Stop the Insanity! No more supervisors as traffic cops or prison guards
You will be able to instantly implement these strategies which will make YOU stand out from the crowd of your peers, and give you greater peace of mind as you make a real difference in achieving the goals of your housekeeping and environmental services department!
Steven Rowell has taken what has taken me 12 years to figure out, and put it in a book that can be read and understood in about 2 hours. CLEAN IS NOT ENOUGH! is the new bible in leading, motivating, and caring about service level employees. Steven, I thank you, and staff across the Country thank you!
Michael Kennedy
Director of Environmental Services
AtlantiCare Regional Medical Center |
Why Would I Reveal Exactly How to Become the Most Effective Environmental Services Manager in this Book, When I Could Keep the Secrets as Part of My Highly Profitable Consulting Practice?
For several years now housekeeping and environmental services managers just like you have asked me for my best practices and audience members throughout the country ask me for private consulting and coaching. I have a huge passion for the people in the environmental services and housekeeping industry…both the hourly workers and the managers. I truly want to help as many people as possible make a massive impact in the way “we do business” in the cleaning industry.
This industry is CANNIBALIZING itself—thousands of managers have worked for two, three, even four different contract management firms in just the past 10 years. It is bad enough that the service of housekeeping and environmental services is seen as a commodity by practically everyone in all industries. And now even the CAREER of a housekeeping manager has become minimized or at least “commoditized” (and that’s not even a real word) because of the prevalent attitude “once you’ve worked for one contracting firm you’ve work for all of them.”
CLEAN IS NOT ENOUGH! is my invitation for you to join our Revolution and make a lasting impact in changing the industry for years to come.
Okay…it’s time to take action!
Ready to start making an immediate difference in your employees’ performance, morale, attitude, turnover and in how your department is perceived by your customers?
Some of the exclusive insider tips you will receive that are proven to make massive immediate change are...
Explore your personal beliefs that guide your choices and your treatment of others every day. Pages 18-28
Unearth the secret of how to know what matters most to you every day.
Page 30
And for fun, find out the hilarious ways we introduce ourselves when people ask us the simple question, “So what do you do?” Page 14
Master the 5 Stages of Group Development that unleashes your potential to connect with any employee at any time. Page 35
Uncover one of the most disempowering belief systems that impacts EVERY aspect of your daily interaction with your own employees called PRISON THINK. Page 53
Learn the more common reasons for outsourcing housekeeping and enviromnetal services and what you can do to protect yourself. Page 66
Master the Seven Secret Building Blocks to leading and building the most healthy and effective department or team possible. Page 83
Expose the million dollar idea that makes a world of difference in your hiring success, but no one wants you to know about it. Page 102
Unveil another secret of how to handle orientation for new hires in a whole new way that totally changes the way you see training. Page 105
Discover one of the MOST POWERFUL yet simple to implement techniques that almost guarantees greater teamwork, cooperation and understanding between managers, employees and customers, based upon my nine years of refining this tool. Page 119
Join The Revolution that is changing our industry for good.
Page 165
Study world-class best practices in Service Excellence which can be implemented immediately in your environmental services and housekeeping department, most with very little investment. Pages 181-206
Wow! Steven Rowell starts with you, the Leader, challenging you to achieve even more…and then delivers on the promise of creative strategies for leadership, service, and quality. Your people deserve this book—help them achieve even more and begin a revolution of your own!
Carole Cappo
Director, Cooper University Hospital |
Answers to Your Questions About
CLEAN IS NOT ENOUGH!
Q: For whom was this book written?
A: YOU, if you are an EVS professional—manager or front-line worker—who wants to be a leader in environmental services and housekeeping or laundry in hospitals, universities, hotels, nursing homes, offices, business and industry or residential cleaning. So many of the most powerful strategies are universal so they can be applied to all support services including engineering, dining services, patient transport, clinical engineering and many other fields where front-line service workers make all the difference.
Q: Is the book for veteran managers or new managers just entering the industry?
A: Both. New managers will save years by not making the age-old mistakes other managers made. Veteran managers get a “shot in the arm” to boost new ways of seeing their old business while being challenged to embrace the latest, new ways in thinking and getting more done with less.
Q: How do you know so much about the cleaning industry, or why should I listen to you?
A: First, you should only listen if you want to make significant improvements now. My expertise begins with working as an hourly associate (as an intern) with Marriott International and The Walt Disney World Co. My housekeeping and environmental services industry-related management experience includes serving as an opening manager of 11 different resort hotels (private 5 star, Marriott and Disney); as production manager of the nation’s second largest dry cleaning/costuming plant, and one of the opening production managers of the third largest hotel linen laundry facility in the US (producing 83 million pounds per year); completing S.C. Johnson Wax Professional’s (now Johnson Diversey) certified floor care school 6 times in Racine, Wisconsin; training and implementing solutions for housekeeping services for more than 500 hospitals, nursing homes, hotels and B&I campuses, including some of America’s finest hospitals such as Cedars-Sinai, Cleveland Clinic, Rush Presbyterian, Northwestern, Florida Hospital, Mayo Clinic, Hospital for Special Surgery, Tenet Healthcare, Englewood, UMass, Boston Medical Center, AtlantiCare, Cooper University Hospital, and National Institute of Health; and designing award-winning, and JCAHO commendation-receiving programs for both hourly associate training and leadership effectiveness. At Crothall Services Group I authored the 31-module Hourly Associate Training Program which is still the Gold Standard of the industry today.
Q: What topics or subjects does the book address specifically?
A: CLEAN IS NOT ENOUGH! provides time-tested proven strategies in personal leadership effectiveness, leading change in a department, developing and empowering front-line associates, increasing customer satisfaction and service excellence standards, and implementing best practices to make the manager and your housekeeping or environmental services department indispensable within your organization.
Q: What do you mean I am getting much more than just a book?
A: You are receiving 95 proven strategies to revolutionize your department in 256-pages of world-class, leading-edge content, AND over $300 in online downloadable “Special Reports” with 47 more strategies, AND access to Steven’s private “Best Practices Photo Gallery,” AND totally free access to the CLEAN IS NOT ENOUGH! website resources which are updated frequently. Bonus values are explained in detail shortly.
Q: Is there a guarantee?
A: Absolutely!
My DAREDEVIL,
Better than Risk-Free,
Double-Your-Money-Back Guarantee! |
If, after 30 days of applying these strategies, you do not think this is one of the most revolutionary set of strategies you have ever embraced, then simply return the book, and we will send you twice the amount of money that you invested!
All I need is an e-mail telling me why my
Strategies did not work for you.
Plus, you get to keep
ALL of the bonuses!
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Steven Rowell has started a national revolution to lead change in our industry. His leadership principles empower the people who work so hard every day to make a difference. Embrace your staff and begin using these principles NOW!
Thomas “Tony” Fitzgerald III
CHESP Chief, Environmental Management
VA Palo Alto California Health Care System
Board President, ASHES |
Steven Rowell’s KNOWLEDGE of the industry, his PASSION for training, and his DRIVE to see people succeed is the perfect combination for success.
Jack Nichols
Environmental Service Manager, Robinson, Texas |
Steven Rowell is a rare balance of business pragmatism and leadership inspiration. His ideas and tools work and will release your people’s true potential in quality of work and service. Steven will change your life, if you give him the opportunity and are ready to embrace your dreams!
Adam Robert Hommey, MBA
President and CEO, Assess Communicate LLC |
As my way of thanking you for joining the REVOLUTION, I will include the following FREE GIFTS!
FREE BONUS #1:
While you are waiting for your exclusive copy of CLEAN IS NOT ENOUGH!, you can IMMEDIATELY start making a difference by using my Top 12 Critical Improvements You Must Know About Now ($19.95 Value) and Ten Reasons Housekeeping Leaders Fail-Power Strategies to Avoid Every One ($19.95 Value).
These powerful Special Reports will be forwarded to you right away so that you can begin reaping the rewards immediately!
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FREE BONUS #2:
I want to know what’s on your mind. Tell me how you are doing in your housekeeping and environmental services department and what is working for you. In order for my book and resources to provide the greatest value I need to know what you are needing. Let me help you! When you buy my book right now, you will receive a FREE fifteen (15) minute personal one-on-one telephone conference ($100 Value) to hear your reactions to the strategies and to answer any questions you may have!
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FREE BONUS #3:
Reading the book is just the beginning. You want to bounce ideas off of others and hear what others are doing in housekeeping and environmental services that is proving to be successful. For those who purchase my book right now, I will offer a 50% DISCOUNT off the cost of your first CLEAN IS NOT ENOUGH! Tele-Seminar! (Up to a $99.99 Value)
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FREE BONUS #4:
I am so confident these 95 strategies will drastically improve your success in housekeeping and environmental services that I am throwing in for FREE my Special Report, 13 Most Powerful Ways to Improve Patient-Customer Satisfaction ($19.95 Value)
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FREE BONUS #5:
$300 in FREE ONLINE DOWNLOADABLE SPECIAL REPORTS!!!
Special Reports on LEADERSHIP, PEOPLE, SERVICE and TRAINING!
MORE THAN 47 PROVEN STRATEGIES TO IMPLEMENT. Incredible Value!
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FREE BONUS #6:
My consulting clients and keynote speaking clients pay me as much as $12,500 to hear a 90 minute presentation based upon my 16-years of Best Practices and World-Class Solutions.
For purchasing CLEAN IS NOT ENOUGH! right now, you will have the opportunity to receive TWO FULL HOURS OF PRIVATE, ONE-ON-ONE TeleCoaching with STEVEN ROWELL at a 50% DISCOUNT, for only $400! This would normally cost $800, paid in advance. You will be able to make two payments of $200 each for this PRIVATE COACHING Session. Launch your success instantly!
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My Final Message to You...
“How to Instantly Improve Your Customer Satisfaction and Employee
Satisfaction While Increasing Productivity and the Quality of
Your Department’s Results!”
I wrote this book and put this System together to help you. I know this information will increase your leadership effectiveness, increase your customer satisfaction scores, improve your employees’ satisfaction at work, and help you all achieve even greater productivity in housekeeping and environmental services, while also changing the lives of those of whom you lead every day.
You don’t even have to take my word for it.
Simply order CLEAN IS NOT ENOUGH! and if it is not the greatest resource for helping you achieve better results, ensuring your job security and keeping the risk of being outsourced at bay then simply take me up on my Guarantee. You have absolutely no risk whatsoever. And you get to keep all the special reports as bonuses as my gift for trying my System.
You are going to work just as hard whether you are succeeding or failing so wouldn’t you rather work smarter and achieve even better results?
Wouldn’t you love to use the best practices that some of the best housekeeping and environmental services departments in the world are using? Of course you would!
So take action today and start working smarter rather than harder and you will move…
To Your Success!
My DAREDEVIL,
Better than Risk-Free,
Double-Your-Money-Back Guarantee! |
If, after 30 days of applying these strategies, you do not think this is one of the most revolutionary set of strategies you have ever embraced, then simply return the book, and we will send you twice the amount of money that you invested!
All I need is an e-mail telling me why my
Strategies did not work for you.
Plus, you get to keep
ALL of the bonuses!
|
©2003, Steven Rowell and Clean Is Not Enough
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